I read and enjoy Seth Godin’s blog nearly every day and have read a few of his books, I think he’s smart and prolific. This week, he posted about the Olympics and surprised me a little. Not with the fact that it may be time for the model to change, I could support that. It’s his opening phrase that threw me a little “I confess that I don’t watch the Olympics…” I guess he’s busier or cooler than me because my family has watched every night of prime time coverage and DVR’d some things as well. Heck, I even ordered an upgraded cable package so we could see more Olympics coverage on the “Networks of NBC.”
As we look ahead to the closing ceremonies, here are five observations and their corresponding hashtags from two weeks of winter Olympics coverage:
- I viewed the results online before watching nearly every event covered in prime time. Does that make we weird? It was hard not to pay attention to all the headlines during the day and wait for prime time TV. I didn’t share what I knew with others so as to ruin their experience like my son did one night. My wife and daughter were settled in on the couch with popcorn with hope to see the first women’s bobsledding medal for the U.S. in like a hundred years. In seeing this when my son came around the corner, he looked up at the TV and said, “oh cool, they get silver.” #Spoiled
- It’s hard to have a daughter who is interested in sports. The Olympics are one of the only times you can watch girls participate in sports at a high level. My son also likes sports and because of cable television, there is literally always a game on. Often my daughter hears sports on television and comes around the corner only to be disappointed to see Sports Center or the PGA, NBA, NFL, MLB, NHL, etc. Not during these two weeks, there are girls on TV participating and winning medals! You can debate whether luge or ice dancing or sitting in the back of a bobsled is a sport but because of them, girls are on TV and the front page of the newspaper and that doesn’t happen every day. #Roar
- The pressure on athletes at an event that only happens every four years is incredible. It’s not just the fact that years of preparation, perhaps your life’s dream, comes down to a hundredth of a second or less. It’s also quotes from people who didn’t succeed that I heard in almost every sport, “You know it’s (fill in the sport), and anything can happen.” Some competitors like our our ice dancers Davis and White, practiced together for 17 years and finally won gold. Skaters and snowboarders fell and skiers and sliders lost by a hundredth of a second. But, some athletes proved that it wasn’t about medaling but more about just being there. One great example of the spirit of some of these athletes is a skier named Heidi Kloser, who fell in a qualifying run, asked her parents if she was still an Olympian, and limped her way through the opening ceremony. It almost makes me cry just writing about it. #Winner.
- Sports with judges, not clocks or scoreboards, are really hard to watch. In several events, points are awarded based on your ability to complete tricks or “required elements” and controversy nearly always ensues. Figure skating is the toughest to watch. The judges are anonymous and the competitors are all amazing but as someone who knows nothing about the sport, it seems crazy to me. Though I’m not sure that it’s worth conspiracy theories about countries trading points with each other but who knows right? Either way, the Russians won a team gold and a ladies figure skating gold and the U.S. won ice dancing and those who didn’t win complained about the scoring system. I was even more struck by the post-race “adjustments” to times in long track skating that initially showed one competitor winning gold but then another. #Fishy
- What does a silver medal mean? Is it second place or is it an amazing achievement? I’d like to close with two examples in women’s sports that I will certainly highlight for my daughter. The U.S. women’s hockey team had a great tournament and was beating their arch-rival from Canada for the gold but then lost in overtime. Sure, they were disappointed to lose the game but was it this bad? On the other side of the medal, a little known skeleton racer from Utah named Noelle Pikus-Pace battled incredible adversity after finishing fourth in Vancouver to even make it to Sochi where she accomplished her Olympic dream by winning a silver medal and wearing it so proudly. #Class

